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Unit 7: Marketing Specialty Forest Crops
Launching you Product
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Marketing Ideas

Where else can I find markets?

Setting up a selling opportunity requires ingenuity and hard work. As a business owner, if you have the energy and perseverance, there are many different venues available for selling specialty forest products (see Cornell publication). The following list provides a number of helpful marketing ideas to get you started:

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  • News (media) releases
  • Websites
  • Fundraisers
  • presentations to civic groups
  • teaching a class
  • media food segment
  • Product brochure
  • county extension and educators
  • tour or open house
  • farm market
  • winery
  • u-pick
  • educational display
  • local shop (hospitality, gift shop, nature center, museum)
  • special sale or promotion for a club
  • local institutional food service personnel or art instructors(Cornell)
  • E-mail signature (cornell)
  • shopping center event
  • health food or whole food store
  • marketing cooperative
  • product tasting
  • local college
  • contractors and real estate
  • charitable auction
  • supply other forest product growers/collectors
  • supply store for beer and wine makers
  • microbrewery (cornell)


Burkhart, Eric and Mike Jacobson. 2004. American Ginseng. Nontimber Forest Products (NTFPs) From Pennsylvania. The Pennsylvania State University. University Park, Pennsylvania.

Uva, Wen-fei. Marketing Specialty Jams and Jellies to Gourmet Consumers. Cornell University. Ithaca, New York.

Ochterski, Jim, Robert Beyfuss, and Monika Roth. 2005. Marketing Special Forest Products in New York State: A practical manual for forest-based enterprises. Cornell University Cooperative Extension. Ithaca, New York.

Roth, Monika. Marketing Non-timber Forest Products. Cornell Cooperative Extension. Ithaca, NY.