Marketing Ideas

Where else can I find markets?

Setting up a selling opportunity requires ingenuity and hard work. As a business owner, if you have the energy and perseverance, there are many different venues available for selling specialty forest products (see Cornell publication). The following list provides a number of helpful marketing ideas to get you started:

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• News (media) releases
• Websites
• Fundraisers
• presentations to civic groups
• teaching a class
• media food segment
• Product brochure
• county extension and educators
• tour or open house
• farm market
• winery
• u-pick
• educational display
• local shop (hospitality, gift shop, nature center, museum)
• special sale or promotion for a club
• local institutional food service personnel or art instructors(Cornell)
• E-mail signature (cornell)
• shopping center event
• health food or whole food store
• marketing cooperative
• product tasting
• local college
• contractors and real estate
• charitable auction
• supply other forest product growers/collectors
• supply store for beer and wine makers
• microbrewery (cornell)

References

Burkhart, Eric and Mike Jacobson. 2004. American Ginseng. Nontimber Forest Products (NTFPs) From Pennsylvania. The Pennsylvania State University. University Park, Pennsylvania.

Uva, Wen-fei. Marketing Specialty Jams and Jellies to Gourmet Consumers. Cornell University. Ithaca, New York.

Ochterski, Jim, Robert Beyfuss, and Monika Roth. 2005. Marketing Special Forest Products in New York State: A practical manual for forest-based enterprises. Cornell University Cooperative Extension. Ithaca, New York.

Roth, Monika. Marketing Non-timber Forest Products. Cornell Cooperative Extension. Ithaca, NY.