Marketing is a link between the product and the consumer designed to increase a businessís economic return. Without effective marketing, many businesses fail. To create a business that will grow, producers must be able to understand, access and create new markets. This unit is divided into 5 sections to help you consider how to market non-timber forest crops.
- Forming your goals and considering personal factors.
- Assessing markets and consumer behavior
- Developing products and economic considerations
- Launching your product
- Examples of market development and marketing in practice