How, When, and Why of Forest Farming

Unit 7 : Marketing Specialty Forest Crops
Section: 5.3


How can I use labeling to attract customers?

Marketing along with labeling create first impressions High quality advertising is necessary to reflect that the product you are marketing and is also of high importance.

Certain words and phrases can be used to attract customers such as natural, sustainable, native, original, local-regional, and traditional. Other positive attributes of many NTFC products that should be promoted include health, well being, and gourmet. The following list provides some good rules of thumb when designing your label.

Some Label Examples:

[Label Example 1]
[Label Example 3]
[Label Example 2] [Label Example 4]

Label Resources: