Once you have outlined your goals, gained a rough idea of what kind of market you are interested in, and considered who it is you are marketing to, it is time to generate creative product development ideas. Often referred to as the father of brainstorming, Alex Osborn has developed brainstorming techniques often used in the product development process. By Osbornís approach there are four guidelines for the brainstorming process:
Generating creative ideas for your NTFC is an essential part of finding your market niche. New innovative ideas are needed in order to create a successful product.
Some creative products and marketing ideas: