Introduction

Overview

Marketing is a link between the product and the consumer designed to increase a business’s economic return. Without effective marketing, many businesses fail. To create a business that will grow, producers must be able to understand, access and create new markets. This unit is divided into 5 sections to help you consider how to market non-timber forest crops.

1. Forming your goals and considering personal factors.
2. Assessing markets and consumer behavior
3. Developing products and economic considerations
4. Launching your product
5. Examples of market development and marketing in practice